I help B2B brands build search visibility that extends beyond Google — into AI Overviews, LLM responses, and generative search. Insights, research, and case studies, grounded in what's actually working right now.
Three disciplines that feed each other. Most brands optimise for one and ignore the others — that's the gap I close.
Technical foundations, content architecture, and organic growth — built to last, not to game an algorithm.
Getting your brand cited, quoted, and recommended inside AI-generated answers — not just ranked below them.
The connective tissue between channels — a system that compounds, not a set of isolated tactics.
Practitioner-level analysis on what's shifting in search — written from real client data, not content calendars.
LLM citation isn't random. There's a clear pattern in which content gets pulled and which gets ignored. Here's what I found across 20+ B2B audits.
Read moreA B2B SaaS brand with solid SEO but no GEO footprint. What we changed, what moved, and what didn't.
Read moreMost brands treat these as separate workstreams. The ones winning in AI search treat them as one system.
Read moreA focused audit of your AI Overview presence, LLM citation footprint, and content-to-query alignment. You get a prioritised fix list, not a 90-slide deck. Turnaround: 5 business days.