SEO & GEO strategist

Search visibility
that compounds.

I'm Navneet Jha. I lead search visibility at Contensify, helping B2B brands show up in Google, in AI Overviews, and in LLM responses — for 30+ SaaS brands and counting.

Content & search strategy shipped for teams at
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The problem

Ranking #1 won't get you named in ChatGPT.

Most brands built years of search visibility and never checked how much of it carries into AI-generated answers. Google ranks pages. LLMs pick sources. That gap is where I work.

More about me
30+

SaaS brands supported through Contensify, across the US, UK, UAE and Singapore

40%

average organic traffic lift across managed content programs

Navneet Jha, Head of Search Visibility at Contensify
“Most of the industry is chasing hacks. I'd rather get the foundations right first, then build on top of them, so your brand shows up in every response.”
Navneet Jha Head of Search Visibility, Contensify 5 years in B2B SaaS search · 500+ content pieces shipped
Read my story

Working with B2B SaaS across HR tech, fintech, data centres and the Shopify ecosystem.

What I do

One Search System, with AI at Every Stage

The connected journey. I build the whole path from rankings to AI citations, or the single stretch that is costing you the most, then keep it compounding month after month.

Book an Audit

Rank

From crawl to page one

  • Technical SEO audits
  • Pillar + cluster content architecture
  • GSC performance analysis
  • Competitor gap mapping

Get Cited

From query to AI answer

  • AI Overview visibility audits
  • LLM citation tracking
  • Entity + authority building
  • Answer-intent content

Compound

From plan to pipeline

  • Editorial calendars that map to intent
  • Funnel-aligned content planning
  • Monthly performance reporting
  • Cross-channel visibility frameworks

The AI Layer

One audit. Every stage. Every surface where buyers ask.

Tracked across
  • ChatGPT
  • Perplexity
  • Gemini
  • Claude
  • AI Overviews
  • Google

Fixes are ranked by impact, built for both Google's crawlers and LLM retrieval, then tracked every month, so the next move is always obvious.

Start with the audit
How it works

From audit to a compounding pipeline.

The same four-step system runs under every engagement, whether it's a one-time audit or an ongoing content program.

  1. 01

    Audit

    Scan Google rankings, AI Overview presence, and LLM citation footprint to find exactly where you're invisible.

  2. 02

    Prioritise

    Rank every fix by impact, not effort — so the first thing you do is the thing that moves the needle most.

  3. 03

    Build

    Entity-first content, technical fixes, and structured data — built for both Google's crawlers and LLM retrieval.

  4. 04

    Track & compound

    Monthly reporting on rankings, AI citations, and traffic — feeding the next cycle of priorities.

The data

Why AI citations behave differently.

From my primary research into ChatGPT's fan-out queries: what it reads, what it cites, and what decides the difference.

What happens to the pages ChatGPT reads

3.1%

Across 57 conversations, ChatGPT retrieved 3,554 pages. Only 110 made it into an answer.

Retrieved
3,554
Cited
110

Six fan-out studies, cross-checked

The citation gap

33x

Brands ChatGPT names in its own first search query are cited far more often than ones it only finds later.

Named first
68.9%
Found later
2.1%
Read the full analysis
The gap

Here's what your buyer actually sees.

Same question, typed into Google and into ChatGPT. One shows a list of pages. The other writes a single answer and credits a few sources.

Buyer asks “best help desk software for a 50-person team”
Mock Google results page for “best help desk software for a 50-person team”. yourbrand.com ranks number one, ahead of competitor-a.com and competitor-b.com. SEO wins on position and click-through rate, and backlinks weigh heavily. Mock AI-generated answer to the same question. It recommends competitor-a.com and competitor-b.com with numbered source citations, while yourbrand.com is marked “Not mentioned”. GEO wins on citation frequency and brand mentions, and entity trust and clear structure weigh more than links.

Most brands already invest in SEO. Almost none have audited GEO. Ranking #1 and still not being named is the most common gap I find.

Check where you stand
How I work

Practitioner-first, on purpose.

Data before frameworks, specificity over generality, and a healthy scepticism of advice that hasn't been tested on real accounts.

01

Foundations first

Hacks leave you one algorithm update from losing your pipeline. I fix the base, then build on top of it.

02

Data before frameworks

Every recommendation is grounded in your numbers and tested on real accounts with real stakes.

03

One system, two surfaces

Content built to rank in Google and to be retrieved and cited by ChatGPT, Perplexity and Gemini.

04

Compound, don't spike

Content systems that build over time instead of spiking and fading with the next update.

AI Visibility Audit

Find out where your brand isn't showing up.

A focused audit of your AI Overview presence, LLM citation footprint, and content-to-query alignment. You get a prioritised fix list, not a 90-slide deck.

Book Your Audit 5 business days · limited slots each month
What's in the audit?

Your Google AI Overview coverage, your citation footprint across ChatGPT, Perplexity and Gemini, and where your existing content misses the queries buyers actually ask. Delivered as a prioritised fix list.

How long does it take?

Five business days from kickoff.

Do I need a retainer?

No. The audit stands on its own. If you want help building the fixes, ongoing content programs are available afterwards.

Which AI surfaces do you cover?

Google AI Overviews, ChatGPT, Perplexity and Gemini, alongside classic Google rankings.