strategist
SaaS brands
I lead search visibility at Contensify, helping B2B brands show up in Google, in AI Overviews, and in LLM responses — for 30+ SaaS brands and counting.
( Book AI Audit → )
What I work on
Three disciplines that feed each other. Most brands optimise for one and ignore the others — that's the gap I close.
Search Engine Optimisation
Technical foundations, content architecture, and organic growth — built to last, not to game an algorithm.
- Technical SEO audits
- Pillar + cluster content architecture
- GSC performance analysis
- Competitor gap mapping
Generative Engine Optimisation
Getting your brand cited, quoted, and recommended inside AI-generated answers — not just ranked below them.
- AI Overview visibility audits
- LLM citation tracking
- Entity + authority building
- Answer-intent content
Content & Visibility Strategy
The connective tissue between channels — a system that compounds, not a set of isolated tactics.
- Editorial calendars that map to intent
- Funnel-aligned content planning
- Monthly performance reporting
- Cross-channel visibility frameworks
From audit to compounding pipeline
The same four-step system runs under every engagement, whether it's a one-time audit or an ongoing content program.
Audit
Scan Google rankings, AI Overview presence, and LLM citation footprint to find exactly where you're invisible.
Prioritise
Rank every fix by impact, not effort — so the first thing you do is the thing that moves the needle most.
Build
Entity-first content, technical fixes, and structured data — built for both Google's crawlers and LLM retrieval.
Track & compound
Monthly reporting on rankings, AI citations, and traffic — feeding the next cycle of priorities.
SEO and GEO aren't the same job
Most brands still optimise for one and assume it covers the other. It doesn't — the two disciplines answer different questions.
Why AI citations behave differently
From primary research into ChatGPT's fan-out queries — the same research behind the citation-benchmarks post below.
What happens to the pages ChatGPT reads
Across 57 conversations, ChatGPT retrieved 3,554 pages — almost none of them made it into the answer.
The 33x citation gap
Brands ChatGPT names in its own first search query vs. ones it only finds later.
Research & thinking
Practitioner-level analysis on what's shifting in search — written from real client data, not content calendars.
The Model Already Has a Favorite
Why ranking #1 for 'best help desk software' doesn't get your SaaS mentioned in ChatGPT, and why the industry selling you the fix doesn't fully understand the thing it's selling.
Read moreChatGPT Decides Who to Cite Before It Even Searches: What the Fan-Out Data Actually Shows
I dug into six recent studies on ChatGPT's fan-out queries, and the site: operator turns out to be the least interesting part of the story. Here's what actually predicts whether your brand gets cited.
Read moreWhy Internal Links Matter More Than Almost Anything Else in SEO
Internal linking is the one ranking lever you fully control. Here's how authority transfer, click depth, and orphan pages actually move traffic.
Read moreAI Citation Benchmarks: How Reliable Are LLM References in 2026?
A data‑driven look at how often AI gets its citations right, what leading benchmarks actually measure, and how to use those insights in research and content.
Read moreFind out where your brand
isn't showing up.
A focused audit of your AI Overview presence, LLM citation footprint, and content-to-query alignment. You get a prioritised fix list, not a 90-slide deck. Turnaround: 5 business days.