4.4x
the value of a visitor who arrives from AI search, compared with a standard organic visitor. They show up already convinced.
// What I do
SEOTechnical audits, content architecture, GSC analysis GEOAI Overview visibility, LLM citation tracking Content & Visibility StrategyEditorial planning that compounds across channels // Start here
AI Visibility AuditPrioritised fix list in 5 business days // Resources
BlogPractitioner analysis on SEO and GEO ResearchPrimary data on AI citation behaviour Case StudiesResults from real client programs Free ToolsSchema generator and more What I do · GEO
Be the answer, not just a result.
Buyers now ask ChatGPT, Perplexity, Gemini and Google's AI answers who to trust. I make sure your brand is what they find, cite and recommend.
Why this matters now
Why being cited is worth fighting for.
33x
more likely to be cited when your brand is named in ChatGPT's first search than when it is only found later.
3.1%
of the pages ChatGPT reads ever make it into an answer. Being found and being cited are different jobs.
What's included
Four deliverables. Each one with a clear output.
No vague "strategy decks". Every part of the engagement ends in something your team can act on.
AI visibility audit
Your presence across Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude, measured across a large prompt set instead of a handful of spot checks.
Citation and mention baseline
Entity and authority building
Make it unambiguous who you are and what you are best at, on your site and in the places models learn about you: reviews, communities, comparisons and press.
Entity and mention plan
Answer-ready content
Pages structured so a model can lift a clear, sourced answer: concise sections, direct definitions, real data and honest comparisons.
Content briefs and rewrites
Access and tracking
Crawler access, rendering and structured data checked, then visibility share tracked monthly across prompts so you can see movement.
Monthly visibility report
How AI chooses
A model does not read one page. It reads many and cites a few.
My research into ChatGPT's fan-out queries found it retrieved 3,554 pages across 57 conversations and cited 110. Getting cited is a different job from getting ranked.
- Complex questions are split into several searches and the results merged, so pages that rank moderately across many sub-queries can beat one that ranks first for one
- Brands named in ChatGPT's first search were cited 68.9% of the time, against 2.1% when found later
- Third-party sources such as reviews, communities and comparison articles shape what a model believes about you
- Answers vary run to run, so I measure share of visibility across many prompts, not a single position
How it works
A four-step system, from audit to compounding results.
The same loop runs under every engagement, whether it is a one-time audit or an ongoing program.
- 01
Prompt research
Build the set of questions your buyers actually ask, grouped by intent and platform.
- 02
Baseline
Measure mentions and citations across engines, run repeatedly so one lucky answer does not mislead.
- 03
Fix and build
Close entity gaps, restructure key pages, and earn presence in the sources models trust.
- 04
Track share of voice
Monthly visibility share across the prompt set, feeding the next cycle.
My approach
How I think about GEO.
The principles that shape the plan, from five years of working on real accounts with real stakes.
Questions fan out
AI does not run one search. It splits a question into several and merges what it finds, so I optimise for the whole cluster of sub-queries, not a single keyword.
Measure share, not rank
AI answers change from one run to the next, so a single position means little. I track visibility share across a large prompt set, repeated over time.
Mentions are not citations
A model can name your brand without linking to you, or cite you without naming you. I track both, because they lead to different outcomes.
Tools measure, strategy decides
Dashboards show where you stand. They do not tell you what to change. The work is in the diagnosis and the fixes.
Who you'll work with 
You work with me directly.
I lead search visibility at Contensify and have supported 30+ B2B SaaS brands across the US, UK, UAE and Singapore, from five years of intern-to-head-of-search experience. I get the foundations right first, then build on top of them.
Questions
Things people ask before they book.
Anything else? Send it with your audit request and I will answer it.
Is GEO different from SEO?
They overlap, and strong SEO fundamentals still matter. But the surface differs: SEO earns a ranking, GEO earns a citation. That is why I audit both.
Can you guarantee I will be cited?
Nobody can. AI answers vary from run to run, even for the same prompt. I measure visibility across many prompts and work to raise your odds.
Which AI platforms do you cover?
Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude, alongside classic Google rankings.
Do I need an AI-tracking tool?
Not to start. The audit uses a structured prompt set. If you later want continuous tracking, dedicated AI-visibility platforms exist, and I can help you evaluate them.
Keep exploring
The other two disciplines.
The three feed each other. Most brands optimise for one and ignore the rest, and that is the gap I close.
AI Visibility Audit
Find out where your brand isn't showing up.
A focused audit of your AI Overview presence and LLM citation footprint. You get a prioritised fix list, not a 90-slide deck.
Book Your AI Audit