58%
fewer clicks on the number one result when an AI answer appears above it. Ranking is no longer the finish line.
// What I do
SEOTechnical audits, content architecture, GSC analysis GEOAI Overview visibility, LLM citation tracking Content & Visibility StrategyEditorial planning that compounds across channels // Start here
AI Visibility AuditPrioritised fix list in 5 business days // Resources
BlogPractitioner analysis on SEO and GEO ResearchPrimary data on AI citation behaviour Case StudiesResults from real client programs Free ToolsSchema generator and more What I do · SEO
Search engine optimisation, built to last.
Technical foundations, content architecture and organic growth that compound, aimed at the pages that bring in pipeline and not just visits. No tricks that break with the next update.
Why this matters now
Why ranking alone no longer pays the bills.
40%
average organic traffic lift across the managed programs I run, built on foundations that last.
5 days
from kickoff to a prioritised fix list, so you know exactly what to do first.
What's included
Four deliverables. Each one with a clear output.
No vague "strategy decks". Every part of the engagement ends in something your team can act on.
Technical SEO audit
Crawl, indexation, speed, rendering and structured data reviewed, with every fix ranked by impact so your developers start with what matters.
Prioritised technical fix list
Content architecture
A pillar and cluster structure that mirrors how buyers search, including commercial pages (comparisons, alternatives, pricing and use cases) built to convert.
Site and page map
GSC performance analysis
Where you are losing clicks, which queries are slipping, and which pages deserve a refresh before anything new gets written.
Opportunity and decay report
Competitor gap mapping
The queries and page types your competitors win that you do not, sized by commercial value rather than raw volume.
Gap and priority matrix
Commercial pages
Start where buyers are closest to a decision.
Most SEO programs chase top-of-funnel volume. I start with the pages nearest the buying decision, then build outward, and I track every one of them all the way to pipeline.
- Comparison and alternatives pages that answer the shortlist question honestly
- Use-case and integration pages tied to real sales conversations
- Pricing and demo paths that do not leak intent
- Internal links that move authority toward the pages that convert
How it works
A four-step system, from audit to compounding results.
The same loop runs under every engagement, whether it is a one-time audit or an ongoing program.
- 01
Audit
Technical health, Search Console data and competitor gaps, reviewed in one pass.
- 02
Prioritise
Every fix and every page ranked by commercial impact, not by effort or volume.
- 03
Build
Technical fixes shipped, commercial pages briefed, and the architecture put in place.
- 04
Track and compound
Monthly reporting from query to pipeline, feeding the next round of priorities.
My approach
How I think about SEO now.
The principles that shape the plan, from five years of working on real accounts with real stakes.
Fundamentals still win
AI search draws on the same web as classic search. Clarity, quality and credibility on your site still decide who gets surfaced, so I fix those before chasing anything new.
Compete where buyers compare
AI is absorbing much of the early, top-of-funnel curiosity. The searches where people weigh options and shortlist are where SEO still earns pipeline, so that is where I concentrate.
Run SEO like a product
Every page should serve a user need and a business outcome. I work from the buyer's journey, not from a keyword list.
Measure pipeline, not position
Rankings move, and clicks on purely informational queries are falling. I report from query to demo to revenue.
Who you'll work with 
You work with me directly.
I lead search visibility at Contensify and have supported 30+ B2B SaaS brands across the US, UK, UAE and Singapore, from five years of intern-to-head-of-search experience. I get the foundations right first, then build on top of them.
Questions
Things people ask before they book.
Anything else? Send it with your audit request and I will answer it.
Can SEO still work with AI Overviews?
Yes, but the mix changes. Purely informational queries lose clicks to AI answers, while comparison and decision searches keep their value. I weight your plan toward commercial intent.
How long until I see results?
Technical fixes and indexation changes can show up within weeks. Rankings and pipeline take longer, typically a few months. I set expectations from your own baseline in the audit.
Do I need a big site or existing traffic?
No. The audit works from what you already have: Search Console data, your top pages and your competitors.
Do you write the content or just advise?
I set the strategy, briefs and quality bar. Production can run through Contensify or your in-house team.
Do I need to buy new tools?
No. Search Console and your analytics are enough to start.
Keep exploring
The other two disciplines.
The three feed each other. Most brands optimise for one and ignore the rest, and that is the gap I close.
AI Visibility Audit
Find out where your brand isn't showing up.
A focused audit of your AI Overview presence and LLM citation footprint. You get a prioritised fix list, not a 90-slide deck.
Book Your AI Audit