Navneet Jha

I spend my time at the intersection of traditional SEO and the emerging world of AI-powered search — figuring out what it actually takes to show up when a buyer asks ChatGPT, Perplexity, or Google who the best option is in your category.

Most brands have invested years into building search visibility. Almost none have audited how much of that transfers to AI-generated answers. That gap is what I work on. And while most folks in the industry are trying hacks, I believe in getting the foundations right first and then building on top of it to appear in every response. The follow a bottom up approach here and you're probably an algorithm update away from losing your organic pipeline.

I lead search visibility at Contensify, a content marketing and search visibility agency. I've worked with B2B SaaS brands across HR tech, fintech, data centres, and the Shopify ecosystem, building content systems that compound over time rather than spike and fade.

My approach is practitioner-first: data before frameworks, specificity over generality, and a deep scepticism of advice that hasn't been tested on real accounts with real stakes. I'm also writing a book on marketing, belief change, and the psychology of how people actually make decisions — because the more I do this work, the more I realise that search and persuasion are the same problem.