<1%
of repeated AI answers returned the same list of brands. Spot checks mislead, so you need a system that measures across many prompts.
// What I do
SEOTechnical audits, content architecture, GSC analysis GEOAI Overview visibility, LLM citation tracking Content & Visibility StrategyEditorial planning that compounds across channels // Start here
AI Visibility AuditPrioritised fix list in 5 business days // Resources
BlogPractitioner analysis on SEO and GEO ResearchPrimary data on AI citation behaviour Case StudiesResults from real client programs Free ToolsSchema generator and more What I do · Content & Visibility Strategy
A strategy that compounds, not a list of tactics.
The connective tissue between SEO, GEO and content: one roadmap, one scoreboard, and editorial that maps to how buyers actually decide.
Why this matters now
Why one-off fixes and spot checks fall short.
500+
pieces of content shipped for SaaS brands, each one planned around a real buyer question.
30+
SaaS brands supported across the US, UK, UAE and Singapore, with a clear plan and a monthly scoreboard.
What's included
Four deliverables. Each one with a clear output.
No vague "strategy decks". Every part of the engagement ends in something your team can act on.
Editorial calendars that map to intent
A calendar built from buyer questions and commercial priorities, not from whatever is easiest to write.
Quarterly editorial plan
Funnel-aligned content planning
Every piece given a job: earn a ranking, earn a citation, or move a buyer toward a decision.
Content map by funnel stage
Monthly performance reporting
Rankings, AI citations, traffic and pipeline in one view, with next month's priorities attached.
Monthly report and priorities
Cross-channel visibility frameworks
How SEO, GEO, community, reviews and PR support each other, so effort in one channel lifts the rest.
Visibility framework and roadmap
Architecture
Every page has one job and links to the rest.
A pillar and cluster structure gives search engines and language models a clear picture of what you are an authority on, and gives buyers a clear path from first question to decision.
- One pillar per core topic, with clusters for how-to, comparison, use case, pricing, integration and FAQ intent
- Subject-matter input and original data in every piece, so you add something the web does not already say
- Refreshes triggered by changed facts and measured decay, not by a calendar
- Internal links designed on purpose, so authority flows to the pages that convert
How it works
A four-step system, from audit to compounding results.
The same loop runs under every engagement, whether it is a one-time audit or an ongoing program.
- 01
Audit
Where you stand across Google, AI Overviews and LLM answers today.
- 02
Prioritise
One roadmap, ranked by impact, so the first move is always the one that matters most.
- 03
Build
Entity-first content, technical fixes and structured data, shipped to the roadmap.
- 04
Track and compound
A monthly scoreboard that feeds the next cycle of priorities.
My approach
What a good visibility strategy needs.
The principles that shape the plan, from five years of working on real accounts with real stakes.
One system, not separate projects
SEO, GEO and content share the same foundations. Run as separate projects they compete for budget. Run as one plan they compound.
Build where AI looks
Models learn about you from your site and from reviews, communities, comparisons and press. A strategy has to cover both.
Opinion and original data beat sameness
Generic, AI-written content is everywhere. Real experience, a point of view and your own numbers are what get read, ranked and quoted.
Refresh on facts, not calendars
Update a page when the facts change or the data shows it decaying, not to chase a new date stamp.
Who you'll work with 
You work with me directly.
I lead search visibility at Contensify and have supported 30+ B2B SaaS brands across the US, UK, UAE and Singapore, from five years of intern-to-head-of-search experience. I get the foundations right first, then build on top of them.
Questions
Things people ask before they book.
Anything else? Send it with your audit request and I will answer it.
How is this different from SEO and GEO?
SEO and GEO are tactics for two surfaces. A visibility strategy decides how much effort each gets, in what order, and how you will know it is working.
Who is this for?
B2B SaaS and other considered-purchase brands that already have some content or traffic and want it to compound.
Do you only build the roadmap, or run it too?
Both are possible: a one-time roadmap, or an ongoing program with monthly reporting.
How do you measure success?
Rankings, AI citations and visibility share, organic traffic and, above all, pipeline contribution.
Keep exploring
The other two disciplines.
The three feed each other. Most brands optimise for one and ignore the rest, and that is the gap I close.
AI Visibility Audit
Find out where your brand isn't showing up.
A focused audit of your AI Overview presence and LLM citation footprint. You get a prioritised fix list, not a 90-slide deck.
Book Your AI Audit